Style Essential

Drinking water can contain substances that may affect its taste, odour or overall quality – such as chlorine, limescale or trace metals. By filtering tap water, these elements can be reduced, resulting in a better taste and an improved drinking experience. At the same time, essential minerals like calcium and magnesium are retained.

Our BRITA filtration solutions are designed to provide reliable filtration performance, while being easy to use, install and integrate into everyday life.

Depending on your needs and lifestyle, different BRITA filtration technologies offer tailored benefits:

• Some filter types are designed to reduce limescale and metals such as copper and lead, helping to protect appliances and improve water taste
• Others focus on reducing taste- and odour-impacting substances, such as chlorine, while preserving beneficial minerals
• Filter lifespan and capacity can vary, with options designed for daily use over several weeks or for higher water volumes on the go
  

BRITA offers a variety of filtration solutions across different product categories, including:

• Water filter jugs with replaceable filter cartridges
• Bottles and systems using compact filter discs or filter cartridges
• Other integrated filtration solutions tailored to different use cases
  

This allows you to choose the solution that best fits your individual preferences, usage habits and filtration needs.

Water hardness falls into two categories: permanent hardness and temporary hardness. Permanent hardness does not influence water’s taste or how household appliances work. Temporary hardness affects the taste of food and beverages prepared with hot water. Further, it causes limescale deposits in home appliances that heat water, such as kettles, steam irons and coffee machines.

By reducing water’s temporary hardness, BRITA water filter cartridges reduce taste and aroma impairing substances and limescale build-up. The result is great tasting water for hot drinks and dishes prepared with water, and less limescale build-up in home appliances. How hard is your water? Find out at ⁣BRITA Score

To meet your personal water needs even more individually, BRITA has developed two different water filters.

The MAXTRA PRO PURE PERFORMANCE water filter is recommended for soft and hard water areas and offers the best taste experience. It effectively reduces chlorine, herbicides, pesticides and pharmaceutical residues, if present in the water. It reduces metals such as lead and copper, as well as particles from pipes. It moderately reduces water hardness and is ideal for your daily hydration.

The MAXTRA PRO LIMESCALE EXPERT is recommended for hard and very hard water areas and offers the ultimate limescale protection. It provides 50 % better limescale reduction compared to the MAXTRA PRO PURE PERFORMANCE water filter and protects your kettle and coffee maker from limescale build-up. It retains particles from the pipes, reduces chlorine and substances that affect the taste, look and smell of your tap water. Your tea and coffee will therefore have a fuller flavour.

Mains water is strictly regulated and monitored, but may contain substances that impair its taste and appearance. A BRITA water filter can reduce mains water’s:

• carbonate hardness/limescale (calcium and magnesium ions)
• free and bound chlorine (if present)
• lead and copper

BRITA filtered water provides you and your family the ideal basis for aromatic hot drinks, such as coffee and tea. It’s ideal for cooking and effectively protects domestic appliances against limescale build-up.

These advantages apply to BRITA water filters based on ion exchanger and activated carbon, e.g. MAXTRA filter cartridges. An exception is the MicroDisc water filter, which is based on activated carbon. It has been developed as a mobile and simple solution to optimise the taste of cold water. It fits into the water filter carafe and the water filter bottles.